CORPORATE GOVERNANCE WORKSHOP AIMS TO HELP VUT FM SELF-SUSTAIN
24 July 2023
The Vaal University of Technology (VUT) FM recently held a Corporate Governance Workshop at the Quest Conference Centre, in Vanderbijlpark.
Primarily, the full-day workshop focused on the Independent Communications Authority of South Africa (ICASA) framework and guidelines, broadcast regulations, accountability as well as compliance with the station’s licence conditions and related matters. Additionally, the workshop also served as a refresher training on the roles and responsibilities of the station’s management and board members.
In her opening remarks, the station’s Board Chairperson and Director for Stakeholder Engagement at VUT, Ms Ndumi Lufele said the workshop could not have come at the right time, citing that over and above being an important communication and marketing tool for the University, VUT FM has been identified as one of the new key strategic projects aimed at turning around the institution. She added that to achieve this goal of running an accountable and financially sustainable radio station that would later contribute to the University coffers, corporate governance remains a key ingredient – hence the workshop.
The Workshop facilitator, Ms Manana Stone of CommTrain Media Concepts said it was important to understand good corporate governance in a context of a media platform such as VUT FM. This, she said, is because more often the issue of ownership and control remain at the centre of conflict between those tasked with the responsibility of oversee the radio project and those holding management responsibilities. With VUT FM being a campus-based community of interest radio station, Stone also touched on critical topics such as the power of community participation, content development and the role of media, and in particular campus radio, in South Africa.
According to VUT FM Station Manager, Mr Mxolisi Ndongeni, the workshop’s timing was perfect as the station is currently refurbishing its studios using funding received from the Media Development and Diversity Agency (MDDA) recently – which heh says, requires a great deal of accountability. He added that the workshop will also assist them in positioning VUT FM as one of the leaders and preferred radio stations of choice in the Vaal region.