Courses and Requirements – Management
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DEPARTMENT: MARKETING & SPORT MANAGEMENT
Diploma: Marketing/Retail Business Management/Sport Management
Retail Business Management/Marketing/Sport Management
BTech: Marketing
MTech: Marketing
Master of Management: Marketing
DTech: Marketing
 Doctor of Commerce: Marketing

Admission Requirements

  1. Diploma Courses (NQF 6) 
  1. National Senior Certificate/ National Certificate Vocational
Subjects Marketing Retail Business Management Sport Management  

Age exemption

Applicants of mature age (23 with grade 12 or 45 with incomplete schooling) who do not meet the entry requirements in 1, 2, 3 or 4 must submit a certificate of complete or conditional exemption from the DoHET.

NSC Endorsement

Eligibility for Diploma

Compulsory Subjects

Level

English

Mathematics

Mathematics Literacy

One other subject

4

3

4

4

4

3

4

4

4

3

4

4

Remaining 3 Subjects (min.3 per subject)

9

9

9

  1. Senior Certificate’

A minimum rating of E (40-49%) for HG and D (50-59%) for SG subjects. A total of 24 on the Swedish scale is required.

  1. N6

A completed N6 in a management related field. Exemption may be awarded for some equivalent diploma subjects.

  1. NASCA

A completed National Senior Certificate for Adults with a minimum rating of 4 (50-59%) per subject except for English and Quantitative Literacy which should be rated a 5 (60-69%)

  1. International qualifications

All international qualifications will be evaluated by the International Office based on the Swedish scale.

  1. Transfers

Applications from students to transfer from other institutions will be dealt with in terms of the Recognition of Prior Learning and Continuation of Studies policies of VUT.

  1. BTech: Marketing (NQF 7)

60% average for major (level 1-3) subjects of a completed ND with at least 300 credits for theory or equivalent qualification in Marketing or any other relevant discipline.

  1. MTech: Marketing (NQF 8)

65% average for a completed BTech or equivalent qualification in Marketing or related discipline.  65% for Research Methodology on NQF 7.  Successful achievement of the Faculty selection criteria. Marketing: A complete B Tech: Marketing or equivalent qualification. Draft proposal should be submitted for approval before registration. Prospective students must have obtained an aggregate of a minimum of 65% in the B Tech and must have passed Marketing Research IV, Excellent analysis skills.

  1. Master of Management: Marketing (NQF 9)

65% average for a completed Post Graduate Diploma or equivalent qualification on NQF 8 in Marketing or related discipline. 65% average for Research Methodology and Research Project is also required. Successful achievement of the Faculty selection criteria

  1. DTech: Marketing (NQF 10)

A relevant master’s degree on NQF 8/9 in a related discipline.   Approval of research proposal by FRIC Exco. : A complete M Tech: Marketing or equivalent qualification. Draft proposal should be submitted for approval before registration. Prospective students must have obtained an aggregate of a minimum of 65% in the M Tech. Excellent analysis skills. Candidates may be required to subject themselves to a colloquium to establish their understanding of their chosen topic and extent of research knowledge prior to approval and acceptance.

  1. Doctor of Commerce: Marketing (NQF 10)

A relevant master’s degree in a related discipline.  Approval of research proposal by FRIC Exco.

  1. CURRICULUM: DIPLOMA IN MARKETING)

1st year: Marketing I, Accounting for Marketers, English Online, Consumer behaviour, ICT Skills, Applied Communication Skills 1.; Personal Selling.

2nd year: Marketing II, Quantitative Techniques I, Mercantile Law, Economics I; Applied Communication Skills II.

3rd year: Marketing III, Sales Management III, Marketing Research III, Entrepreneurship; Applied Marketing Management (WIL); Integrated Marketing Communication

BTECH IN MARKETING:  Marketing IV, Market Research IV, Advanced Marketing Finance IV, Applied Marketing IV.

  • Core Syllabi

Marketing I: The marketing concept, The SA marketing environment, Market segmentation, the marketing mix.

Marketing II: International marketing, Service marketing, Direct marketing.

Marketing III: Strategy formulation process, SWOT analysis, Generic strategy options, Strategic changes. Marketing ethics.

Marketing IV: Strategic marketing, Market opportunity analysis, Formulating marketing strategies for specific situations, Implementation and control of marketing strategy, Marketing plan, Trends affecting the strategic role of marketing.

Applied Marketing IV: Types of industrial consumers, Product, price, distribution and promotion strategies, Industrial marketing research, Methods of Industrial Marketing.

Advanced Marketing Finance IV: Budgeting and budget control, Sales budget and control, Marginal costs, Break-even-analysis, Debtors, Financial ratios, Sales variance analysis.

Marketing Research III: The planning of a research project, Secondary data, Primary data, Questionnaire design and fieldwork, Sampling methods, Data processing and reports.

Marketing Research IV: Qualitative research, Scale Techniques, International research, Strategic marketing studies, Forecasting techniques, Specific research fields.

Consumer Behaviour: Models of purchasing behaviour, Decision making process, Individual and group factors, the SA consumer.

Integrated Marketing Communication: Planning of a promotion programme, execution and evaluation, measuring advertising efficiency, Types of promotion, Promotion budgeting.

Personal Selling I: The selling process, Sales organisation, Communication, Selling strategies.

Sales Management III: Selection and appointment of sales people, Training and remuneration of sales people, Sales planning and organisation, Sales budgeting.

Economics I: Economic systems, Macroeconomics: National income, Money and banking, International Trade, Price theory and marketing mechanisms, Types of markets.

Entrepreneurship: Entrepreneurship defined, the entrepreneurial mind-set, creativity & generating new business ideas, opportunity recognition and evaluation, entrepreneurial strategy and business start up

Applied marketing management (WIL): the concept of project management on a marketing application. A new subject with the emphasis now on project management application in the marketing environment

Accounting for Marketers: Cost accounting and price determination, Break-even analysis, Analysis and interpretation of financial statements.

Applied Communication Skills 1: The drafting of business letters and notices, Reports, agenda and minutes.

Applied communication skills 2. . PowerPoint presentations, Communication theory, Meetings and Interviews, Pronunciation making your dreams a reality, Your first step into the corporate world, Interpersonal skills, Good business etiquette and writing, Disability communication.

Quantitative Techniques I: Collection and presentation of numerical information, Trade calculations, Frequency distributions, probability and sampling, Time series analysis.

Mercantile Law: A brief review of the SA Law, General principles of law of contract purchasing, Law of exchange controls.

ICT Skills: Operating system concepts, Information organisation, Tele-communication PC hardware and software acquisition, Security, Practical: MS Dos, word processing, spreadsheets and graphics, record, file and database.

  • What are the functions of a Marketing Officer/Manager?

A marketing officer determines market trends and needs. Formulate marketing policy. This includes product, price, promotion and distribution policies. Control and co-ordinate marketing activities such as transport, storage, packaging promotions, etc.  Control and monitor marketing functions and activities and measure results.  Service – supply pre and post- purchase service to the customer, i.e. advice, warranties, etc.

  • Career Opportunities

Marketing Management offers a challenging and exciting career in both the private and public sectors.  There is a great demand for experts who can identify and utilize marketing opportunities.

Position at entry level: Junior Sales Consultant, Promotion Officer, Marketing Researcher, Distribution Controller.

Middle Management: Managers in charge of the various marketing functions. Brand Manager, Advertising.

Top Management: Marketing Manager.

 

  1. CURRICULM: DIPLOMA IN RETAIL BUSINESS MANAGEMENT

1st Year: Retail operation management I, English Online, ICT Skills, Retail Business Management I, Consumer Behaviour, Applied Communication Skills 1. , Practical Accounting 1.

2nd Year: Retail Business Management II, Retail operation management2, Logistics II, Applied communication skills 2, Mercantile Law

3rd Year: Retail Business Management Ill, Retail operation management 3, Shopping Centre Management, Labour Relations I. Applied Retail business management ( WIL), Personal Selling, Entrepreneurship

2.1      Core Syllabi

Retail Business Management 1: Introduction to Retailing, Building relationships in retailing, planning in Retailing, Retail institutions, Store-based retailing, Web and non-store based retailing. Understanding consumers, Information gathering in Retailing, Trade area analysis, Site selection, Retail organizations and HRM, Financial management.

Retail Business Management 2: Retail research, Role of research in decision-making, The research process, Secondary data, Primary data, Self-administered primary data, Computer-aided data collection. Merchandise plans, financial merchandise management, Retail pricing, Establishing and maintaining retail image, Promotional strategy.

Retail Business Management 3: Buyer’s role in retail buying, planning the purchase, Additional buying responsibilities, Making the purchase.

Retail Operations Management 1: Nature of a retail business management, principles of management in retail, health, safety and housekeeping management, managing stakeholder relations, leadership, concepts and principles of self- management, legal and statutory requirements

Retail Operations Management 2: production process, value creation and productivity, process types- manufacturing and service management, HR management activities relevant to a manager of a retail business

Retail Operations Management 3: environment factors impacting on a retail business, types of management, basic strategic management, tactical management, business plan

Applied retail business Management (WIL); the concept of project management on a retail application.  Retailing 2 and Retail operation management 2 form the basic underpinning knowledge

Entrepreneurship Entrepreneurship defined, the entrepreneurial mind-set, creativity & generating new business ideas, opportunity recognition and evaluation, entrepreneurial strategy and business start up

Mercantile law: A brief review of the SA Law, General principles of law of contract purchasing, Law of exchange controls.

Consumer behaviour 1: Purchasing behaviour, Consumer decision-making process, Individual and group factors.

ICT: Operating systems concepts, Information organization, Pc Hardware and software, security, Practicals: MS DOS, Word processing, Excel, spreadsheets and graphics, records, file and database.

Logistics 11: Introduction to logistics, Systems and market foundations, capacity foundations, Movement process, Performance foundation.

Personal selling: The selling process, sales organization, Communications, selling strategies.

Practical accounting: Cost and price determination, break-even analysis, basic accounting, Analysis and interpretation of financial statements. Shopping Centre Management: What is a shopping centre, Site selection, design principles, maintenance, Tenant mix, Insurance and safety management. Feasibility study, customer services, finance and administration, Presentation, Refurbishments, financial feasibility, centre promotion.

Applied Communications Skills 1: Drafting of business letters, notices, reports, agenda, minutes, Business communication.

Applied communication skills 2. . PowerPoint presentations, Communication theory, Meetings and Interviews, Pronunciation making your dreams a reality, Your first step into the corporate world, Interpersonal skills, Good business etiquette and writing, Disability communication.

  • What are the functions of a Retail Business Manager?

The Retail Business Manager determines all the activities in the sale of goods and services to the consumer. These activities include shopping centre management; purchasing; customer service, promotion and pricing.

  • Career opportunities

Retail Business Management offers a challenging and exciting career in the private sector. There is a great demand for experts in the retail business. This qualification also offers the opportunity to start your own business. Career opportunities include: Store Manager, Buyer, Category Manager, Brand Manager, Stock Controller, Merchandiser.

  • CURRICULUM: DIPLOMA IN SPORT MANAGEMENT

First year: Sport Management I, Sport and Physical Recreation Studies I, Marketing I, Public Relations I, ICT Skills, Sport Practical I, English Online, Applied Communication Skills 1.

Second year: Sport Management II, Sport and Physical Recreation Studies II, Marketing II, Sport Practical II, Consumer Behaviour I, Personal Selling I. Applied communication skills

Third year: Sport Management III, Sport and Physical Recreation Studies III, Sport Practical III, Entrepreneurship, Internship. An internship of 5 months must be completed. The Vaal University of Technology will provide assistance to students in securing placements for experiential training, but does not guarantee such placements. A practical mark will be earned through competitive participation in a sport of choice, biokinetic tests, organisational ability and exposure to 16 sporting codes where the rules and elementary coaching will be taught. For this reason a student must be medically fit to participate in sport.

3.1   Core Syllabi

Sport Management I: Background to sport in South Africa, Career opportunities in sport, Business knowledge, Programme planning, Tournament planning.

Sport Management 2: Club management, Inventory management, Purchasing management, Didactical aspects of coaching, Record keeping, financial aspects, Legal aspects.

Sport Management 3: Labour relations, Turf and facility management, Risk management, Tour management, Conflict management, Rules and the administration of sports are done in all three subjects

Sport and Physical Recreation Studies I: Physiological aspects, anatomical aspects and biomechanics

Sport and Physical Recreation Studies II: Psychological aspects, nutrition, the influence of steroids and other substances on the body, Recreation management.

Sport and Physical Recreation Studies III: Social structures and cultures, Sport psychology, Sport physiology.

Practical I: Specialisation in own sport, exposure to 8 other sports, biokinetic test, sports trauma, life skills.

Practical II: Specialisation in own sport, exposure to 8 other sports, biokinetic test, organising an event, public speaking.

Practical III: Biokinetic test, presenting a recreation program, swimming/lifesaving, job hunting skills.

Marketing I: The market concept. The SA marketing environment, Market segmentation, The marketing mix.

Marketing II: Influence of the marketing environment on the firm, market segmentation, the role of the consumer.

Public Relations I: Ethical considerations, public relations and the role of public relations.

ICT Skills: Computer Background, Theory, Practical – MS Dos commands and file management, Word processing, spreadsheets and graphics, record, file and database management programs, Applicable packages with respect to the field of study of the student.

Applied Communication Skills 1: Drafting of business letters, notices, reports, agenda, minutes, Business communication. Applied communication skills 2. . PowerPoint presentations, Communication theory, Meetings and Interviews, Pronunciation making your dreams a reality, Your first step into the corporate world, Interpersonal skills, Good business etiquette and writing, Disability communication.

Personal Selling: Aim of selling, buying and selling procedures, sales administration and negotiation skills.

Consumer Behaviour: Consumer decision making process, Impact of individual and environmental influencing variables, diffusion and adoption process.

Entrepreneurship Entrepreneurship defined, the entrepreneurial mind-set, creativity & generating new business ideas, opportunity recognition and evaluation, entrepreneurial strategy and business start up

 

3.2  What are the functions of a Sport Manager?

The manager is responsible for the administration of a number of sport and recreation activities at a specific organisation. This includes purchases, tournaments, clubhouse management and financial matters.

  • Career Opportunities

Sport management offers a challenging and exciting career in both the private and public sectors. Sport managers are regularly required at government institutions, metropolitan substructures, industries, tertiary institutions and sport clubs.  As an alternative, candidates can also follow a marketing career or start their own sport enterprises.

  1. Enquiries

Enquiries may be addressed to: 

The Head of Department

Department of Marketing and Sport Management

Vaal University of Technology, Private Bag X021 VANDERBIJLPARK 1900

Tel: (016)950-6890, 9620; Fax: 086 731 8700 e-mail: mahaliam@vut.ac.za website: www.vut.ac.za

Admission and Financial Enquiries may be addressed to:

Faculty Admin Officer

Deputy Registrar: Enrolment

Vaal University of Technology

Private Bag X021 VANDERBIJLPARK 1900 Tel: (016) 950-9360; e-mail: marian@vut.ac.za website: www.vut.ac.za

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