PRINT MEDIA IS NOT DEAD: VUT AND SPARK MEDIA HOST AN EDUCATIONAL SEMINAR
By: Themba Nyovane 02 September 2022
On Friday, 26 August 2022, Spark Media Publishers and Printers Ltd hosted an educational seminar/roadshow in partnership with the Vaal University of Technology’s (VUT) Alumni Relations department. The event was held at the institution’s GW Auditorium.
Themed: “Print media is not dead’, the event aimed to create a strong bond and relationship among VUT students and alumni. The link will be a channel for opportunities, employment, mentorship, and coaching.
In his welcoming remarks, the VUT Head of the Alumni Relations department, Mr Peter Masombuka, acknowledged the opportunity and support given by the university for the event to be successful. He also acknowledged the event’s sponsor (Havillah Beauty). He further advised students to create strong relationships with the university alumni. “This is key for your future. We also thank you for choosing VUT,” he added.
On the topic: ‘Print Media is not Dead’, Ms Kamogelo Aphane: Spark Media Corporate Affairs Manager, opines that there is value in reading newspapers and print media is still one of the growing industries nationally and internationally. According to her, print media informs the public about local, national, and international current affairs. Moreover, print media provides various bits of information, and readers make opinions about things such as attitudes and social conduct.
In her presentation, Bridgette Manamela: Spark Media Business Unit Head, indicated the importance of the seminar, which she reckoned entails in-depth learning about the media space and the influence of advertising, especially in the 4th industrial Revolution. “However, print remains pivotal in aspects such as educational system structures. e.g., libraries,” she said.
Guest speaker Mr Louis Seeco (Founder and Director of various companies in Advertising, Marketing and Hospitality), gave a presentation titled, “A chat with leaders of tomorrow.” The presentation demonstrated the influence of marketing and the need for impact within the market, more especially for disadvantaged people to occupy spaces they were not able to settle in before. He also encouraged students to write books to influence content within the market space.
Closing the seminar as the programme coordinator for the event, Ms Sibongile Mokaeane: Public Relations Lecturer and Programme Coordinator, commended participants for making time to attend the seminar. Furthermore, she expressed sincere gratitude to Boitumelo Ncube from HAVILLAH BEAUTY and Spark Media for honouring the event.
ABOUT SPARK MEDIA
Spark Media is a division of Caxton & CTP Publishers and Printers Ltd, an advertising and media solutions sales company. Spark produces local newspapers print orders of 4.9 million copies distributed weekly across Southern Africa.