• Masitenyane, L.A. & Mokoena, B.A. 2023. Dimensional Analysis of Service Fairness on Service Quality and Customer Satisfaction: A Local Municipality Study. African Journal of Inter/Multidisciplinary 5 (1), 1-12.
  • Shamhuyenhanzva, R.M., Muposhi, A. & Hungwe D.R. A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions. Waste Management & Research, 41(7): 1238-1245.
  • Mokoena, B.A. & Masitenyane, L.A. Application of Hedonic and Utilitarian Values’ Orientations in Predicting Satisfaction and Behavioural Intention in the Lodging Milieu. African Journal of Hospitality, Tourism and Leisure,12(2): 607-623.




Muposhi, A., Mafini, C. & Shamhuyenhanzva, R.M. 2022. Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa’s distressed malls. International Journal of Electronic Marketing and Retailing, 13 Issue (1): 43-64.




Muposhi, A. Shamhuyenanzwa, RM. 2021. Retailer volunteerism as a plastic shopping bag governance tool: Shoppers reflections and contributions to environmental social marketing. Journal of Social Marketing Quarterly, 0 (0): 1-22.

  • Mazibuko, M. & Dlodlo, N. 2020. The influence of information heuristics in determining the evaluation of microblog music review credibility. International journal of social sciences and humanity studies, 12 (1): 82-97.
  • Dlodlo, N. & Mahao, BB. 2020. The influence of demographics on the online decision-making styles of undergraduate students. International Journal of business and management studies, 12 (2): 486-500.
  • Masitenyane, L.A. & Mokoena, B.K. 2020. Antecedents of relationship marketing in a B2B concrete product environment. International Journal of Business and Management Studies 12(2):1309-8047.
  • Masitenyane, L.A. & Dhurup. M., 2020, Antecedents of relationship intentions and its association with  suppliers’ relationship quality in a B2B environment. International Journal of Advanced Science and Technology 29(02), 175-192.
  • Masitenyane, L.A. & Dhurup. M., Mokoena, B.K. & Muposhi, A. 2020. Antecedents of relationship intentions in South African construction industry B2B environments: a factor analytical approach. International Journal of Business and Management Studies, 12(1): 147-162. ISSN: 1309-8047 (Online).




Mr RM Shamhuyenanzwa & Dr LA Masitenyane. Virtual Presenter: Dr LA Masitenyane. Corporate social responsibility and corporate image towards customer repurchase intention: Testimony from South Africa’s banking environment. SSRIC 2022. Hybrid Conference, Mauritius. 19-21 October 2022.

  • Dr S Tesnear. Title of Paper: Investigating Management Practice at a senior lifestyle centre: A qualitative case study. SSRIC 2022. Hybrid Conference, Mauritius.19-21 October 2022.
  • Prof N Dlodlo & Dr U Makambe. Prof N Dlodlo. Viewers’ trust perceptions of self-disclosure by a lifestyle and wellness blogger. SAIMS 2022. Empekweni Beach Resort, Eastern Cape South Africa.11 – 13 September 2022.
  • Prof N Dlodlo, Mr K Setoutwe & Dr U Makambe. An evaluation of service quality and its role in customer satisfaction: The case of a savings bank in Botswana. SAIMS 2022. Empekweni Beach Resort, Eastern Cape South Africa.11 – 13 September 2022.
  • Shamhuyenhanzva, RM & Muposhi, A. (2021). Adoption of electronic airtime as a green marketing cue: evidence from the telecommunications sector in Zimbabwe. The Social Sciences International Research Conference (SSIRC) 2021 proceedings. North-West University, South Africa, online 13-15 October 2021.
  • Masitenyane, L.A. & Mokoena, BA. 2020. Antecedents of relationship marketing in a business-to-business concrete product environment. Paper presented at the virtual 11th International Conference of Social Sciences (ICSS), Vanderbijlpark, South Africa, 14-15 October 2020.
  • Magapa, T J & Athiyaman, A (2021). E-commerce in South Africa: Business Practices in customer acquisition and retention. Proceedings 13th World Congress of the Regional Science Association International (RSAI), Smart Regions-opportunities for sustainable development in the digital era: ISBN: 978-989-54216-1-9



 Magister: Technologiae: Marketing Management

  • Chidhuza, O.
  • Ramuthivheli, I. L.

Doctor of Commerce: Marketing Management

  • Mandhlazi, L.



Master of Management: Marketing

  • Mahlangu, S.M.

M Tech: Marketing

  • Mashapa, T.