SRC brand audit workshop
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SRC brand audit workshop

SRC 2018 members with Boomtown partners and members of the Corporate Affairs Department

On Friday, 2 March, Boomtown, a brand expert company, in collaboration with the Corporate Affairs Department, presented the VUT Brand Audit to the 2018 SRC members.

The Brand Audit is at Stage 2 where all internal stakeholders will be encouraged to vote between two brand directions identified by Boomtown after two years of research.  The preferred brand direction will allow Boomtown to continue with Stage 3 which will be to develop a Marketing, Brand and Communications strategy for VUT.

The purpose of the workshop was to bring the SRC members on board and get valuable input from them in order to commence with the voting campaign.

Ms Kediemetse Mokotsi, Director: Marketing & PR, set the tone at the workshop by emphasising that: “SRC members are brand ambassadors of VUT. A professional working relationship with the Corporate Affairs Department will add value to their career development as it brings the balance between being student activists and contributing positively to the corporate governance of the institution.”

The workshop was a huge success and the Corporate Affairs Department received a mandate from SRC to commence with the voting process.  The Corporate Affairs Department wants to thank SRC members for the professional way in which they participated in the discussions, their valuable input and for sharing the same passion as the Corporate Affairs team regarding the re-branding of VUT.

The Communication Drive and Voting Campaign will commence soon and staff and students of all sites of delivery will be making history by helping to re-position the institution within the higher education landscape by giving it a unique new brand.

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